Rally racing legend Ken Block along with 16-year-old rising trophy truck racing star Jax Redline unveiled their 1100HP Geiser Bros G6 Trophy Truck sporting a brand new 2021 It’s a Living collab livery at a live reveal party at Papas & Beer in Rosarito, Mexico. Rapper Lil Jon hosted the celebration of the unconventional pairing’s truck launch, and the announcement of the team’s third driver for the Baja 1000, 2019 overall winner Alan Ampudia, along with thousands of local fans, champagne, and fireworks. The trophy truck now joins the pantheon of Block’s vehicles sporting Mexican artist Ricardo Gonzalez’s, a.k.a. It’s a Living, exclusive design including Block’s Subaru STI, Cossie V2, and Tuthill Safari Porsche Rally vehicles. “It’s exciting to see the merging of all these worlds,” said Block. “Bringing together a guy from rally like me with two amazingly talented trophy truck racers and the work of an artist like Ricardo with this truck from one of the greatest builders in the world is an incredible moment.”
In today’s episode, Block and the Hoonigan crew deliver the three-punch combo of announcements about Block’s unorthodox foray into the world of desert racing which took place at the Ampudia family’s restaurant and nightclub. “Most livery reveals are pretty boring and underwhelming,” said Block. “With the addition of Alan Ampudia to the team, it was only right that we did this big and on Alan’s home turf.”
Block is starting his journey to the Baja 1000 as soon as possible by competing in the first leg of the Vegas to Reno race this August with rally co-driver Alex Gelsomino. “The ultimate goal here is winning the whole Baja 1000,” said Block. “So we are using this race to throw ourselves in and get as much seat time as possible going into the big event. There’s a big learning curve for us.”
Block’s odyssey to the Baja 1000 can be seen in the 8-part Whoopocalypse Now series dropping on his YouTube channel. The series will include seat-swapping with Redline in Block’s sport of rally racing at Team O’Neal, racing NEFR, Block pitting his rally car versus the trophy truck, and maybe even some trophy truck Gymkhana driving.
Ken Block Hoonigan Gear