Ken Block Joins Audi! And Gets The Ultimate Welcoming

Ken Block Joins Audi! And Gets The Ultimate Welcoming

Written By: The Hoonigans

September 28, 2021

I am excited to announce that I have teamed up with Audi on an electrifying new partnership, which will include expanding the Gymkhana franchise to include a new installment starring a very top secret Audi e-tron. The film, dubbed Electrikhana, is scheduled to release in 2022. This union will also see me exploring Audi’s cutting-edge racing and EV technologies, plus serve as a catalyst to push the limits of what’s possible in an electric vehicle. This partnership is literally a dream decades in the making.

Audi’s efforts in the WRC, specifically with their Group B cars, along with their wins at Pikes Peak in the 1980’s is what led me down the path to become a rally driver. Their Quattro system pioneered the AWD car revolution and forever changed the sport of rally, and now I’m getting a chance to be a part of their next leap in motorsports with electric performance. It’s quite an honor, and humbling, to now consider myself a part of a team that I have highly respected for so long. And I can’t wait to share more details on the vehicle Audi is building for Electrikhana, it’s going to be insane.

To lead off the new relationship, I recently traveled to Audi’s home in Ingolstadt, Germany to emerge in all things Four Rings. This trip is documented in a three-part series, the first episode of explores the influence, heritage, and the future of the automobile manufacturer in racing. I got to sample an arsenal from Audi’s current line up including the new ridiculous fast, Audi RS e-tron GT as well as the Audi e-tron Vision GT concept car. But while the partnership looks to the future of performance, I wasn’t going to miss out on an opportunity to drive some iconic machines from the past, including Hans Stuck’s championship winning DTM Audi V8 and Walter Röhrl’s legendary Group B Audi Quattro S1 E2. In addition, I got an intimate look at Audi’s all new Dakar-racecar, the RS Q e-tron racer that will be reimagining the way people view electrification in long distance, endurance racing. All of which can be seen in the coming episodes.

And to answer the question on everyone’s minds: why the switch to electrified vehicles? For me, it’s simple really: It’s new. It’s high level performance. It’s the future. And new technology and forward thinking - the things Audi is great at - can be used to have even more fun with cars, and I am all about that.





Ep. 18

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